Content Management (CMS)

• An unlimited number of custom web pages can be added to your store.
• Custom web pages are compatible with HTML forms for contact forms, feedback forms, etc.
• Custom web pages have SEO-friendly URLs.
• A WYSIWYG (What You See Is What You Get) editor is built-in for editing custom web pages.

• Create "members only" pages, restricted to certain groups of customers.
• Fully integrated content management system, built-in to the shopping cart's Administration Area.
  
• Pages are automatically created for all products, vendors and categories.
  
• Publish a privacy policy, return policy, etc.

Customer Management

• An account is automatically created for customers the first time they place an order - separate "registration" step not required.
  
• Create Customer Groups based on purchase history or current product subscriptions.
  
• Create a "registration" form to allow customers can create accounts without making a purchase.
  
• Create members-only areas on your own website, which only selected customers can access.
  
• Customers can have multiple shipping addresses, and ship to multiple recipients in a single order.
• Customers can review products.
  
• Customers have access to a secure account area, where they can manage their contact, billing and payment information.
  
• Import and export customer records.
• Modify product prices based on the Customer Groups a shopper belongs to.
  
• Offer wholesale vs. retail pricing.
  
• Users may belong to multiple Customer Groups.

Hosting & Websites

• Accounts hosted in a secure, PCI Compliant server environment.
  
• CISCO Firewall Protection.
  
• Dedicated IP address provided.
  
• Download/Upload files via FTP.
  
• Entire store database backed up nightly.
  
• FTP Access is included with all hosting plans.
  
• Power backup generator.
  
• Premium, tier-1 ecommerce hosting: 99.9% uptime.
  
• SSL certificate encryption utilized.

Images & Photos

• Apply an unlimited number of images per product.
  
• Automatically create thumbnails when uploading images.
  
• Basic and advanced options for uploading graphics.
  
• Customize all product images, captions and "alt" text.
  
• Display image thumbnails on product pages.
  
• Open large images in a popup window.
  
• Resize images automatically.
  
• Share images between products.
  
• Upload images as single files or in a zip archives full of images.
  
• Upload images individually or in batches.
  
• Upload many images at once.

Inventory & Stock Levels

• Hide or make products unpurchasable when low/out of stock.
  
• Inventory levels update in real-time when products are purchased.
  
• Products can deduct multiple units from inventory. (ie: "Six-Pack" product deducts six cans from inventory.)
  
• Products can have inventory levels disabled. (Infinite stock.)
  
• Products can share multiple inventory levels.
  
• Receive "Low Stock" alerts.
  
• Set different "low stock" warning levels for each product.
  
• Set stock levels for each product variation.
  
• Update product inventory levels in bulk.
  

Marketing & Promotion

• Add one or more products to customer's cart with one click.
  
• Allow wholesale discounts.
  
• Built-in category breadcrumb navigation.
  
• Built-in multi-tier Affiliate Marketing system.
  
• Create "buy one get one free" promotions.
  
• Create "free shipping" coupons.
  
• Create "free shipping" promotions.
  
• Create "save $X on orders over $Y" promotions.
  
• Create a newsletter subscription form in your store.
  
• Create bulk discounts per product, category or vendor.
  
• Create coupons in which the customer retains any leftovers.
  
• Create coupons that can be used multiple times.
  
• Create coupons to be used by groups or individuals.
  
• Create coupons with expiration dates.
  
• Create printable gift certificates.
  
• Customer Wish Lists can be public or private.
  
• Customer's address book saves all their billing info and shipping addresses.
  
• Customers can create public and private Wish Lists.
  
• Design gift certificates in a WYSIWYG editor.
  
• Display best sellers, suggested products and cross-sell items.
  
• Display new and featured products.
  
• Enable free shipping on a per-product basis.
  
• Generate redeemable coupon codes and gift certificates.
  
• Import and export products in multiple spreadsheet formats.
  
• Manage complex promotional rules with the store's Event Engine.
  
• Manage newsletter mailing lists.
  
• Offer incentives with a Reward Points loyalty program.
  
• One-page checkout system - fast and responsive.
  
• Optionally limit one coupon per order.
  
• Place customer orders within the store's Administration Area.
  
• Publish order status and updates.
  
• Resend invoices to customers via email.
  
• Review and rank products using a list of criteria you specify for each product.
  
• Run concurrent sales events.
  
• Subscribe customers to one or more autoresponder email series.
  
• Track coupon usage.
  
• Track shipments in real time.
  
• Track which phrases your customers are searching for.
  
• Upsell/Downsell products with no-risk 1-Click Upsell system after the order is placed.

Orders & Checkout

• Add multiple products to cart with a single link.
  
• Automatically email customers when their order's shipping status changes.
  
• Completely customizable checkout process: Single page checkout or as many pages as needed.
  
• Customers can track their shipments on your store website.
  
• Estimate shipping fees.
  
• Generate printable and email receipts.
  
• Generate tracking numbers for shipments.
  
• Issue refunds and store credits.
  
• Manage multiple shipments per order.
  
• Manage pre-orders, back-orders, returns, partial payments, etc.
  
• Open and close your store with just a click.
  
• Optionally require agreement to a Terms of Service during checkout.
  
• Place "add to cart" links to any website, email message or Twitter post.
  
• Set minimum and maximum dollar value for orders.
  
• Set minimum and maximum order quantities per product.
  
• Specify a starting number for orders and customers.
  
• Unlimited custom checkout fields in a variety of formats: text fields, check boxes, radio buttons or list menus.

Payments & Shipping

• Accept payments by credit card, PayPal and Google Checkout.
  
• Add a markup to shipping rates.
  
• Add additional shipping fees per product.
  
• Automate recurring payments.
  
• CVV2 (Credit card security code) support.
  
• Capture credit card funds either at checkout or later when order shipped.
  
• Create additional shipping fees per geographic zone.
  
• Create credit accounts for customers.
  
• Create custom shipping rates.
  
• Create multiple dropshippers.
  
• Customers can create multiple shipping addresses.
  
• Customers can use multiple shipping addresses in one order.
  
• Display estimated shipping fees before checkout.
  
• Display shipping options by customer's geographic location.
  
• Display shipping options by order's value, product quantity or weight.
  
• Dropship from multiple warehouses.
  
• Generate UPS and FedEx labels within store's Administration Area.
  
• Issue refunds from within store's Administration Area. (Authorize.net only.)
  
• Make partial shipments.
  
• Print shipping labels directly from within the store's Administration Area.
  
• Real-time shipment tracking.
  
• Real-time shipping rates from FedEx, UPS and U.S.P.S.
  
• Record cash, check, money order and credit account payments.
  
• Secure https checkout.
  
• Sell downloads using store's built-in secure distribution system.
  
• Set customers and/or products to be tax exempt.
  
• Set rules to hide shipping options.
  
• Set rules to make shipping options free.
  
• Set your store's default currency.
  
• Take orders over the phone.

Support

• 24/7 support hotline for emergencies.
  
• An extensive Knowledge Base contains tutorials and the answers you seek.
  
• Each page in the Administration Area links directly to its knowledge base documentation.
  
• Free software updates released on a regular basis, and they install automatically and invisibly: no file uploads required.
  
• Free tech support by phone, email and a built-in Support Ticket system.
  
• Free walk through by phone to help new accounts get up and running smoothly.
  
• Tech support located in-house - nothing outsourced.

Tax Rules

• Create an unlimited number of tax rules.
  
• Create cumulative tax rules.
  
• Create dollar-based or percentage-based tax rules.
  
• Import/export Tax Rules for bulk editing.
  
• Sales tax report included.
  
• Set tax rules by state, country or zip code.
  
• Set taxes by geographic zones.
  
• Taxes shown in receipts, invoices, etc.
  
• Taxes update in store automatically as customer shops.
  
• Use dynamic tax rules or a flat tax option.

Product Management

• Add an unlimited number of options (size, color, etc) to products.
  
• Add gift wrapping options to products, with optional additional fee.
  
• Add images and/or videos to product descriptions.
  
• Add product options in various formats: text fields, checkboxes, radio buttons, dropdown & list menus.
  
• Apply an unlimited number of images to each product.
  
• Assign products to multiple categories.
  
• Assign products to multiple vendors.
  
• Batch update inventory levels and pricing.
  
• Create an unlimited number of product categories and subcategories.
  
• Create an unlimited number of product fields and attributes.
  
• Customize the URL, page title, and meta tags for every product page.
  
• Engage customers with product reviews, rankings and comments.
  
• Establish a future release date for downloads.
  
• Exclude products from store's search engine.
  
• Hide products from the public storefront.
  
• Import/export products, images, options, and much more.
  
• List "Featured Products" on any store page.
  
• List "New Products" to highlight them.
  
• Make products shipping exempt.
  
• Manage product inventory levels.
  
• Optionally require registration to view certain products.
  
• Optionally restrict downloads to customers in geographic zones.
  
• Optionally restrict product access to certain Customer Groups.
  
• Product options can adjust the product's price.
  
• Put products on sale.
  
• Securely distribute downloads to prevent "leeching".
  
• Sell product bundles - one product comprised of several other products.
  
• Sell shipped products, services and downloads.
  
• Set minimum and maximum purchase quantities per-product.
  
• Set multiple pricing levels per-product.
  
• Set products to require "call for pricing".
  
• Specify COGS and MSRP for use in sales reports.
  
• Specify product search keywords.
  
• Specify product templates globally or on a per-product basis.
  
• Specify product weight for real-time shipping rates.
  
• Specify shipping exempt products.
  
• Specify short and long product descriptions.
  
• Specify tax exempt products.
  
• WYSIWYG editor for product descriptions.
  
• WYSIWYG editor supports cut/copy/paste.

Reports

• Abandoned Carts report
  
• Account Activity report
  
• Best Selling Products report
  
• Customer Acquisition report
  
• Customer Order Histories
  
• Daily Snapshot report
  
• Declined Orders report
  
• Disk Space usage
  
• Download Usage report
  
• Email Activity report
  
• Product Performance report
  
• Projected Revenue report
  
• Sales Statistics report
  
• Sales Tax report
  
• Search Engine report
  
• Searchable Order History
  
• System Logs report
  
• Traffic Statistics report
  
• Vendor Royalties report

Search Engine Optimization

• Generate an HTML sitemap for use with Google and other search engines.
  
• Manage SEO optimization options on a per-page level.
  
• Manage the Google sitemap file within the store's Administration Area.
  
• Manage the robots.txt file within the store's Administration Area.
  
• New SEO optimizations and updates are added on a regular basis.
  
• Optimized HTML code: CSS and Javascript code kept in separate files.
  
• Search engine friendly URLs for categories, custom pages, products, search result and vendor pages.
  
• The store-generated HTML code is easily read by search engine spiders.
  
• Toggle SEO friendly links on or off.

Security

• Admin actions recorded in a searchable report.
  
• Control the display of credit card numbers.
  
• Create multiple store admins.
  
• Create protected "members only" websites.
  
• Daily file scans are performed on each website on all servers.
  
• McAfee PCI Compliance Concierge service available.
  
• Proactive security measures against hackers, DDOS and brute-force attacks.
  
• Set security levels for each store admin.
  
• Strict security policies to protect information and privacy.
  
• Supports full HTTPS environment and SSL security protocols.

Setup & Design

• 100% HTML and CSS templates, no PHP programming required.
  
• 100% web-based store administration.
  
• All-in-one shopping cart and website solution — storefront,
• Administration, customers, products, sales, coupons, hosting, orders, fulfillments, and oh-so much more.
  
• Assistance in migrating your current shopping cart is available.
  
• Browse storefront pages by category, vendor, price, recency, and search score.
  
• Choose from a library of pre-made store designs, or create your sets of templates using common HTML.
  
• Compatible with all popular web browsers.
  
• Create 301 redirects.
  
• Create a unique storefront design for mobile devices.
  
• Create unique designs for each individual product, category or vendor.
  
• Custom Programming is available to specialize your cart.
  
• Customizable navigation.
  
• Customize every page of your storefront.
  
• Customize every store email.
  
• Customize page titles, meta tags and other content globally or page-by-page basis
  
• Customize the URL for every category, custom, product and vendor page in your storefront.
  
• Customize the structure of SEO friendly URLs.
  
• Design your store to match your website.
  
• Display best selling products.
  
• Display products in rows, grids or lists.
  
• Display recently viewed products.
  
• Display special offers and promotions.
  
• Edit HTML, CSS and Javascript in your browser or in editors such as Dreamweaver.
  
• Edit store templates in your browser or in editors such as Dreamweaver.
  
• Enjoy full creative control with complete access to modify every the HTML, CSS and JavaScript that controls the store's design.
  
• Import products, customers and much more.
  
• Integrate your store into your website.
  
• Link your shopping cart to your existing website.
  
• List Featured Products on any store page.
  
• List products, categories and subcategories on storefront pages.
  
• No graphic design expertise is necessary.
  
• No programming is necessary, from start to finish.
  
• Preview and test store designs before going live with them.
  
• Professionally-made templates are available.
  
• Quick, easy one page checkout.
  
• QuickCode Tag system - add advanced functionality without touching any JavaScript or PHP code.
  
• Quickly apply a new design to your entire store with just a click.
  
• Shop and buy on all popular mobile devices: iPad, iPhone, Android, etc.
  
• Storefront includes powerful search engine.
  
• Templates are compatible with any web page editing software.
  
• The phrases customers search for in your storefront are logged.
  
• Upload a favicon to customize bookmarks.
  
• Upload your logo quickly and easily.
  
• User-friendly web-based Administration Area control panel included.
  
• WYSIWYG editor for adding an unlimited number of custom content pages.
  
• Web design services are available. Hire Modular Merchant to design your store to match your website.
  
• Web-based WYSIWYG template editor for templates, emails and product descriptions.

Third-Party Integration

Integrated Services

• Add your storefront to your Facebook page.
  
• Cancel FedEx and UPS shipments from within your store's Administration Area with just a click.
  
• Compatible with third-party Affiliate programs.
  
• Deliver ebooks wirelessly to Amazon Kindle and Barnes & Noble Nook, and other mobile devices.
  
• Export orders to QuickBooks.
  
• Export orders to Stone Edge.
  
• Facebook widgets: add "Like" buttons, "Share" buttons and comments to your store's pages.
  
• Generate printable shipping labels from FedEx and UPS.
  
• Google Analytics integration is built-in and ready to use.
  
• Place "Add to Cart" links on websites, email, Facebook and Twitter.
  
• Real-time shipping rates from FedEx, UPS and U.S.P.S.
  
• Receive shipment tracking ID numbers from FedEx and UPS.
  
• Track Twitter feeds for multiple search phrases within the store's Administration Area.

Supported Payment Gateways

• Authorize.net
• BluePay
• CenPOS
• First Data
• Google Checkout
• Link Point (now First Data)
• Manual / Offline processing
• Network Merchants
• Optimal Payments
• PayFlow Pro
• PayPal Website Payments Pro
• PayPal Website Payments Standard
• Pivotal Payments
• SecurePay
• USA ePay (BETA relase)
• Virtual Merchant
• More gateways added on a regular basis.